3 Ways to Instantly Make Your Quotes More Powerful

It’s never fun to be on the receiving end of a quote, especially when you aren’t ready to make your purchase yet. Even worse, there are times when you’re ready to buy and find out you’ve been quoted too high, which can make the decision-making process even more difficult. To get the most bang for your buck, consider these three ways to instantly make your quotes more powerful.

1. Take time to explain the value of your product or service

When you're trying to sell someone on your product or service, it's important that they understand the value of what they're getting. That means taking the time to explain not just what your product or service does, but also how it can benefit them. This is critical in explaining the difference between a common value and a premium value product or service.

     2.  Provide options

People love options. It's a sales psychology principle that dates back to the early 1900s. When you give people options, they feel more in control and are more likely to buy from you. Remember this fact, NOBODY likes to be sold, but EVERYBODY loves to buy. 

The best way to incorporate option-giving into your sales process is by using Bundling: Sales Psychology Trick #2 of 3. You can provide two options for everything you sell—just make sure that one of those is clearly perceived as better than all others, even if it costs more money (i.e., always offer high-end customers an upgrade). For example, instead of selling a product on its own, try selling it with accessories at no extra cost—people will feel like they're getting better value for their money by opting for the bundle deal. This approach also works wonders if you're trying to sell multiple products or services at once—for example when building out a web design package for your clients.

    3.  Provide a limited-time special

A great way to increase the urgency of your quote is by providing a limited-time special. This could be a percentage off the quoted price, a free trial, or some other time-sensitive promotion. By giving your potential customer a reason to act now, you'll be more likely to close the deal.