4 Deadly Sins of Selling

It’s only natural to be nervous when you try to sell your product or service to someone else, but it’s essential that you take your nerves in stride if you want to be successful. Most mistakes made by people who are trying to sell can be traced back to four basic sins against good salesmanship, which are generally known as the deadly sins of selling. This article explains what each of these sins is and how you can avoid them if you want to become a better salesman or saleswoman.

1. Not Keeping Your Pipeline Filled 

In order to keep a steady flow of income coming in, you need to always have a pipeline of prospects. When you only focus on making the sale to one person, you're putting all your eggs in one basket. And we all know what happens when we do that. There should ALWAYS be a pipeline of prospects that you are currently trying to sell and new potential customers that you are looking to engage more with in the future.

    2. Selling but not Closing 

The first deadly sin of selling is when you stop selling and start trying to close people. Nobody likes to be sold, so avoid this at all costs. The second deadly sin is when you try to close by assuming the sale. This might work sometimes, but more often than not, it will just turn people off. The third deadly sin is when you try to close too early.

   3. Not Being Committed to Giving Out Value First 

All too often business owners get caught up trying to get their next sell than focusing on aiding others to come to the same conclusion as you- that you are the right person for the job. In truth, there is only so much benefit any confidence, sales tactics, tips, and tricks that can help with getting more customers. Some people simply want to know you are putting their best interests first.

   4. Not Following Up

Every year, there are businesses losing countless amounts of money because they do not follow up with their previous prospects. It can be challenging going back to people whom you think is a dead lead especially when they don’t answer their phone. The biggest argument for not following up is business owners want people who will take action with their product or service. However, being reminded that everyone gets busy and forgets is another challenge in itself.