How to Close More Sales with an Effective Follow-up System

If you aren’t following up with prospects who haven’t bought yet, then you are missing out on leads that could be turning into sales, or even referrals to other customers. The process of following up can seem daunting at first, but once you get into the habit it will become second nature and help you close more sales down the road. Here are some tips to help you follow up more effectively, so you can turn your prospects into paying customers and build your business along the way.

What is a follow-up?

A follow-up is a consistent and deliberate attempt to continue the conversation with a prospect after the initial contact. The goal of a follow-up is to keep your name in front of the prospect, build relationships, and eventually close a sale.

Prepare your email ahead of time

You should always think about what you are going to say before emailing a prospect. This will help you stay on track and avoid rambling. You must be optimistic in your emails, as this will give the prospect confidence in your product or service. Finally, remember to keep your emails short and sweet - no one wants to read a novel!

Keep track of your progress

A key to remember their status and use a notebook or journal to keep track of your progress. This way, you can ensure you are making the best use of your time, and not forgetting any important details. Plus, it will be a great reference for future interactions whenever the prospects do decide to ask you questions.

Use automation

You can use templates and email tools to automate your follow-up system. This way, you can stay in touch with prospects without having to do all the work yourself. Plus, automation will help you keep track of who you need to follow up with and when.

Set reminders

You can set reminders in your calendar for when you need to follow up. If you're not the first person to contact a prospect, make sure you're not the last. Your goal is to be top of mind. Like Grant Cardone's book, The 10X Rule, says, You should be taking massive action and following up like your life depends on it.

The idea behind this strategy

When you’re selling products or services, it’s important to have a strategy for following up with your prospects. By staying in the front of their mind, you increase the chances that they’ll think of you when they’re ready to buy. Statistics show that it takes multiple encounters for someone to make a purchase, so email marketing is a great way to stay in touch and top of mind.